The Results Are In: Parents Love Digital Flyers

86% of parents surveyed say they prefer receiving digital flyers

(Source: Peachjar Survey, 2018) 

Sending your flyers digitally through Peachjar allows you to create incomparable ease of access for families who might be interested in taking part in your programs. A digital flyer creates a simple pathway through the click of a link where families can:

• Register for your program
• Find out about more programs or opportunities on your website
• Find your social media pages
• Find more of your marketing materials that you want them to see

It just makes everything easier for everyone. No more printing hundreds of pages and passing them out for you. No more keeping track of paper flyers for parents.

70% of parents surveyed say that Peachjar is their primary source of information about enrichment opportunities

(Source: Peachjar Survey, 2018) 

Peachjar is where parents know to go for enrichment opportunities for their children whether it be from the school district or community program providers. When your flyer enters this ecosystem it is important to have it optimized to make the most out of its time in the email inboxes of families. Some tips to consider for the best engagement:

• Include a short headline that quickly tells parents what type of program you offer 
• Use visuals - Images are processed 60,000 times faster than text 
• Use high quality graphics and put some thought into your design 
• Keep text to a minimum - Too much text can be overwhelming
• Have a clear call-to-action - Using the Peachjar provided CTA buttons to include a link to your program info will make it easy for parents to sign up for your program right on the spot

79% of parents surveyed say that Peachjar has helped them feel more informed about their child's opportunities

(Source: Peachjar Survey, 2018) 

Parents know that Peachjar connects them with vital resources that can influence their child’s social, emotional, and academic development. For organizations whose goal is to provide these types of opportunities to families in their communities, Peachjar can be the great connector between organizations and parents seeking the same goal for their children.

52% of parents surveyed say the #1 benefit to using Peachjar is convenience

Peachjar flyerboard emails come through from the school district at regular intervals designated by the district. Parents know what to expect and when to expect it. Gone are the days of crumpled up flyers stuffed in binders or in the bowels of book bags. No flyer slips through the cracks, now you just view, click, and sign up and your child is on their way to their next program.